Whether you have a high school diploma, a college degree, or a PH.D., the importance of adequate "business knowledge" cannot be stressed enough. The calculus class you took in high school or your college accounting course may have given you some good basic knowledge. However, it's not the same as learning and understanding a cash flow plan, an accounts receivable program, an inventory control system, human resource issues or the hundreds of other things you will learn when running a business.
Small business success depends on hard work, good fortune, business knowledge, and adequate capitalization. Wisconsin is full of programs and resources to help you plan all aspects of your business. Studies show almost 80 percent of all new businesses fail in the first few years - not because of bad ideas, but because of bad management and/or inadequate capitalization. Take different business and financial management courses before, during, and after you start your business to ensure your success.